Strategic Marketing
Strategic Brand Management.

Branding means much more than just giving a product a brand name and signaling to the world that such a product or service is stamped with such a name by an organization.

It's the buyer who positions a brand, not the seller. Brand identity is that it lives entirely in the mind of the beholder. An identity is not what a marketer creates, but what consumers perceive has been created. What settles into his or her brain is the only true identity the brand has created. Using the latest techniques, we at Koncept successfully help position your brand in the minds of the consumer.

Branding is ultimately about securing the future of a company, its products and services, by building loyalties using emotional as well as rational values.

Any successful product is one with a lot of attention to detail. When it comes to a question of marketing effectiveness, your strategy should play up the advantages and side step the omnipresent hurdles in the way. Accommodating and incorporating all these fall into our sphere of activities.Thus Strategic Branding is a differentiation strategy.

Brands need to be cared for in much the same way as children do. That is why, we at Koncept Marketing Consultants nurture and care for your brand so that it grows stronger in the market place because we know it pays off.

Call us now to find out how your Brand can grow.
Tel: 91 22 26002841. Fax: 91 22 26004311.
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